I had no idea what the structure/format of such a document was but after a bit of searching I found some great examples and templates.
Template websites
These websites were hugely helpful in pulling the release together - many thanks!- http://www.wikihow.com/Write-a-Press-Release
- http://selfpublishingteam.com/3-places-to-send-a-press-release-and-how-to-write-one/
- http://www.ereleases.com/pr/tag/debut-novel
- http://www.foe.co.uk/resource/how_tos/cyw_64_press_release.pdf
Now, I just need to find some channels to send it to (another post on that to come shortly).
However, in the meantime - here's the finished article - lets see if it has an impact on Sales..
The Press Release
FOR
IMMEDIATE RELEASE
Date: 01/05/2012
Contact: Iain Clements
Bank computer virus causes global credit
Crunch – exciting premise of Iain Clements’ debut novel, “System Error: In Your
Favour”.
Bangkok, Thailand, May 1st 2013.
Could a bank computer virus have caused the
recent global financial credit crunch? That is the novel and exciting premise
of Iain Clements’ Debut Novel, “System Error: In Your Favour” which was
recently released on Amazon.com.
“I wanted to offer a different perspective
on the credit crunch” says Clements about his book. “Every day I would watch
the news and see different explanations being offered about what had caused the
global credit crisis. A bank computer going crazy didn’t seem that far-fetched
an idea so I started to develop it into this novel”.
With so many people affected by the financial
crisis, the plot of the novel seems to have struck a chord with many readers. Sales
of the book in both e-book and paperback formats have steadily climbed since
publication. “As soon as I started
reading I had to find out how it would end” stated one Amazon purchaser, and “the
story is well told, especially the bits where we hear from the computer” added
another.
The novel is set at the peak of the credit
crisis a few years ago. In London's Canary Wharf district computer specialist
Kate Meer understands all too well the cause of the chaos. A new artificially
intelligent computer system called C.A.R.L that she designed is out of her
control. As events in the world continue to spin out of control and the global
financial markets embark on a roller-coaster ride, Kate has to join forces with
James Gold, a notorious hacker, to try and regain control of their renegade
system before it’s too late.
System error: in your favour is available
on Amazon.com now as both a paperback and e-book version.
An audio book version of the story is also
scheduled for release in May 2013.
Author profile for Iain Clements available
on Goodreads.
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